Power Exceptional Customer Experience: Embracing Tokenization

Payment innovation
Andre Machicao -- Cybersource; Ian Burgess -- Utilita Energy
Oct 05, 2020
Tokenization is the process of substituting a sensitive data attribute with non-sensitive data, called a token, which cannot be exploited and has no value on its own. In a payments context, a token replaces the primary account number, or PAN, enabling a payment to be processed without exposing the actual account number.

This presentation begins with a look at how consumer expectations are evolving, especially in light of the novel coronavirus, then summarizes tokenization and three advantages it can enable. Six considerations for tokenization conclude the deck.

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