How Email Verification and Fraud Prevention Solutions Can Help Businesses Improve ROI
This webinar discusses how email verification and fraud prevention solutions can help businesses improve their email deliverability rates, reduce spam, and increase ROI while protecting their email reputation by identifying spam traps. As well as the benefits of having a frictionless user experience for businesses.
This webinar will cover key learning points, including:
- The benefits of email reputation scoring in identifying fake accounts, high-risk payments, chargebacks, bots, and similar high-risk behavior.
- Leveraging email intelligence to identify newly created email addresses, bot-generated accounts, and high-risk behavior.
- How email verification and fraud prevention solutions can help businesses improve email deliverability rates and inboxing rates (less hitting of the spam folder). This can in turn boost customer engagement and revenue.
- The role of fraud prevention solutions in identifying and preventing fraudulent activity related to email, including phishing attacks, account takeover attempts (ATO), business email compromise (BEC), and other scams.
- How fraud prevention solutions can help businesses achieve a frictionless user experience while maintaining strong security measures. This reduces the risk of fraud while improving the customer experience.
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With 1 in 6 online purchases returned, merchants saw $212B in returns, of which, 10.7%, or $22.8B, were fraudulent*.
Online returns have enabled fraudsters to exploit policy loopholes and illegitimate returns are now a complicated issue merchants are facing taking on various forms, such as manipulating a shipping label, returning a different item than originally purchased or claiming the item was never received.
Accertify's C.A.R.E. - Claims, Adjustments, Returns and Exchanges - is a purpose-built solution that detects fraudulent patterns in shopper behavior.
Join this webinar to hear all about the launch of C.A.R.E. and how merchants can monitor, measure and act to prevent future abuse.
Learning Objectives:
- Introducing C.A.R.E. – Claims, Adjustments, Returns and Exchanges – a purpose-built solution by Accertify that detects fraudulent patterns in shopper behavior.
- Hear all about C.A.R.E. and how merchants can:
- Monitor, measure and act to prevent future abuse.
- Use aggregated data to gain insight into a purchase and transaction.
- Implement policies and controls to identify fraudulent returns.
- Benefit from Accertify’s community data to help solve this growing problem.
*Customer Returns in the Retail Industry 2022 PDF.