Vindicia Announces Strategic Partnership with Naviga to Improve Reader Retention for Publishers
Vindicia and Naviga offer integrated solution to provide publishers with technology to help reduce passive churn and improve reader retention
Vindicia, an Amdocs company (NASDAQ: DOX) and a leader in business-to-consumer digital services monetization, announced today that it has formed a strategic partnership with Naviga, a leading provider of content engagement lifecycle solutions for publishers and media. The companies will offer a seamlessly integrated solution, comprised of Vindicia Retain and Naviga's NCS Circulation, to help publishers address subscription retention by healing previously failed payment transactions that their programmatic approaches have not.
"Today's publishers, who now more than ever are working to ensure the public remains informed while strengthening ongoing reader relationships, will find the ability to reduce passive churn increasingly valuable," said Rolf Rohwer, EVP of Product, Naviga. "It is one less thing publishers have to worry about as they transition their business to a new digital reality."
The integrated solution will result in fewer interruptions to service, a reduction in costly secondary billing efforts like removal and reinstatement of autopay, and a frictionless and uninterrupted experience for those readers that wish to continue with the service. This will help readers keep their access to the valuable content and information they expect, while publishers can resolve any issues in a way that is transparent to the reader.
"For publishers that take a proactive approach to customer retention, addressing passive churn that has the potential to chip away at recurring revenue, the ongoing reader relationship and experience is an important key to success," said Sharath Dorbala, head of Vindicia, part of the Amdocs Media Division. "Powered by the billing wisdom of Vindicia Retain's subscription intelligence and Naviga's innovative technology, publishers can quickly resolve any failed transactions so there are no subscription service disruptions and ultimately increase the longevity of their customer relationships."
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