Extending Customer Lifetime Value: Eight Insights and Preventive Strategies to Reduce Customer Churn
Jun 26, 2020
Any company offering subscription-based products or services has had to contend with churn, the volume of customers who cease paying for a subscription or membership in a given time period. In this paper, Vindicia shares four ways subscription businesses can garner a deeper understanding of customer cancellations, followed by four recommendations to help stop cancellations in the first place. A brief overview of Vindicia concludes the document.
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