Graph-centric Fraud Prevention: From Trusted Account Opening to ATO Fraud Protection
Most eCommerce authentication systems don’t verify identity at login. This is problematic, because when credentials get hacked or stolen, merchants can't see who is operating behind a legitimate login. Unfortunately, biometrics can also be hacked and stolen, or associated with rogue users who have compromised accounts.
This is why the need for identity assurance is paramount.
This informative presentation highlights how people commit ATO fraud, and how identity-based authentication and NIST 800-63-3 and FIDO2 standards can be used to counteract these attempts.
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Tracy Kobeda Brown is an experienced start-up and corporate executive with expertise in technology strategy, product design, engagement, video gaming, and information security. In her current role as the Vice President of Programs and Technology for the Merchant Risk Council, she is overseeing the programs and technology team tasked with delivering content, education, and tools to help the world’s best fraud and payment professionals battle fraud for their companies. Prior to her role at the Merchant Risk Council, she held various C-level roles at corporate and start-up companies. She was the Head of Product for Fragomen, Lockerz, and the CEO and founder of Evil Genius Designs. Prior to that, she led the team that created American Eagle Outfitters website, ae.com, where she started her career in fraud and payments, eventually becoming the Head of Information Security (CISO).
She earned her Master’s degree from Carnegie Mellon in Entertainment Technology and her BS in Economics from The Wharton School at the University of Pennsylvania in Decision Sciences and Risk Management. She has served on the board of the National Cyber-Forensics and Training Alliance (NCFTA), Co-Chairperson of the Merchant Risk Council at its inception, and as an Executive/Entrepreneur in Residence for various universities and accelerators.