EMV 3DS: Enhancing Secure, Convenient Authentication for New Digital Channels and Devices

In this session from Insparx, attendees will learn how an international dating player has set up their payment infrastructure and payment processes to optimize authorization rates, including payment recycling strategies and 3DS. The session will also present current fraud trends within the subscription business of a dating company and what strategies have applied to mitigate them.

A discussion About key 3DS data statistics combined with actual merchant data: 

Based on (public stats from) Visa, sending more data can increase successful authentications and more approved authorization. PAAY starting to see some of that success on a client that started to send additional data elements recently - their fraud numbers have dropped. 

Adobe's perspective on why they are implementing usage of 3DS and what more they’d like to see from it.

Disputes are set to cost Merchants $100bn in 2023 (Source: Merchant Fraud Journal, 2022), industry issues such as first-party misuse create unnecessary disputes resulting in operational costs and lost revenue fueling these losses for merchants. In 2022, Visa announced an update to compelling evidence rules making it simpler for merchants to combat first-party misuse, creating a fairer payments ecosystem. With this evolution of compelling evidence, merchants can now provide issuers with important details about a transaction, referred to as qualified transaction data, to confirm the legitimacy of a transaction and block any illegitimate fraud claims by the consumer. Come April 2023, the rule will be in effect for both the pre-dispute path (deflecting the dispute at the customer inquiry) and post-dispute path (providing the qualified transaction data in pre-arbitration) for Visa transactions. This fireside chat will discuss the rule, updates since its announcement, technical implementation for pre-dispute through Order Insight, and also explore the various use cases of this evolved compelling evidence rule. Merchants will have an opportunity to engage with Visa team members to clarify questions and ask detailed questions on the pre- and post-dispute path, along with how this change impacts the wider payments ecosystem.

Card networks expect merchants to have a handle on their rates of chargebacks and payment fraud.

If you are a merchant and you find yourself in any of these programs, don’t panic!  Join us as we recount our journey when we found ourselves deep in the VFMP for many months before we found our footing, drove down our incidence of payments fraud, and emerged stronger and better than ever!

We will start by providing an overview of payment fraud sources before diving into topics including:

• Developing robust reporting to key into root causes

• Working closely with your payment provider (we are all on the same team)

• Building a plan to mitigate fraud on multiple fronts simultaneously

• Organizational alignment

• Managing executives’ expectations.

By the end of the session, you will be able to take comfort in knowing that others have faced similar challenges when finding themselves deep in a card network monitoring program, but there is light at the end of the tunnel. You will learn about the different types of payment fraud and different ways of preventing each. You will learn how to marshal resources and manage expectations. You will learn how to develop permanent mechanisms that allow you to drive chargebacks and payment fraud down, and keep them down.

As regulatory oversight aimed at stopping financial fraud rises, the friction generated by identity and credit checks built into customer onboarding processes is causing many consumers to abandon their shopping carts. Consumers expect simple, fast, convenient onboarding. 
 
The situation is forcing you as a business-to-consumer (B2C) business and online retailer to rethink your customer journeys. You need to find a way to put necessary protections in place that yield fast, accurate but simultaneously low friction and invisible checks. At the same time, consumers want to feel their identities and transactions are secure.
 
Additionally, businesses have implemented “guest check-out” facilities which have enabled them to reduce friction completely at the expense of not knowing who the end consumer is and introducing a higher potential for returns fraud.
 
This webinar will explore the challenges, solutions, and next steps you can take to resolve these concerns. 

Learning Objectives:

• Tackling digital identity challenges faced by businesses in the United Kingdom, Europe, the Middle East, and Africa.
• Ways to reduce up to 90% of your drop-off during onboarding
• Access to insights on fraudulent transactions and chargebacks and how you can tackle these challenges
• Identify the challenges businesses could face when implementing such strategies

There are dozens of different tools designed to prevent chargebacks. In theory, multiple options should make it easier than ever to keep risk in check. But sometimes, new additions just add to the noise of an already complicated situation.

To help remove the complexities, the Midigator team will give a simplified, easy-to-understand explanation of each of the different tools on the market today.

• Identity verification (AVS, 3D Secure, card security code)
• Prevention alerts (Ethoca alerts, Verifi CDRN)
• Order validation (Visa Order Insight, Mastercard Consumer Clarity)
• Acquirer refunds (Visa RDR, Mastercard Collaboration)

With a detailed understanding of the pros and cons of each technique, you’ll be able to create a strategy that is just right for your business.

Learning Objectives:

• Learn how each of the different prevention solutions work
• Consider pros and cons of each technique
• Understand most relevant KPIs
• Review cases studies for ROI

With the upcoming 3DS1 decommission planned in Oct’22, it’s important for merchants to plan their authentication strategy to not just process EMV 3DS transactions but optimize the entire payment experience. 

To find out, join Gautam Pande – Director, Product Management, Identity Solutions at Mastercard to provide key considerations ahead of the 3DS1 Decommission & share updates of the Identity Check platform to enable seamless digital commerce

Attendees will:

• Find out what to expect after the decommission date
• Be able to understand key changes in EMV 3DS 2.2
• Understand Mastercard’s Smart Authentication Platform
• Preview the Identity Check Express and the customer journey

With the upcoming 3DS1 decommission planned in Oct’22, it’s important for merchants to plan their authentication strategy to not just process EMV 3DS transactions but optimize the entire payment experience. 

To find out, join Gautam Pande – Director, Product Management, Identity Solutions at Mastercard to provide key considerations ahead of the 3DS1 Decommission & share updates of the Identity Check platform to enable seamless digital commerce

Attendees will:

• Find out what to expect after the decommission date
• Be able to understand key changes in EMV 3DS 2.2
• Understand Mastercard’s Smart Authentication Platform
• Preview the Identity Check Express and the customer journey