Fraud & Risk

Achieving Equilibrium – Risk and Customer Experience

LexisNexis Risk Solutions, Meta

Presentation

Risk and customer experience are two sides of the same coin. As a merchant, zero risk and 100 percent frictionless customer experiences are ideal, but usually unachievable. So, how do we embrace the right balance?

This presentation covers:

  • How to reduce risk where it starts – at the top of the sales funnel
  • Use-case based strategy to strike balance between risk and response in the funnel

Achieving Equilibrium – Risk and Customer Experience

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