Achieving Equilibrium – Risk and Customer Experience
Risk and customer experience are two sides of the same coin. As a merchant, zero risk and 100 percent frictionless customer experiences are ideal, but usually unachievable. So, how do we embrace the right balance?
This presentation covers:
- How to reduce risk where it starts – at the top of the sales funnel
- Use-case based strategy to strike balance between risk and response in the funnel