Cutting Through the Noise: Leveraging the 80/20 Rule to Focus Impact Where It Matters Most

Fraud

Payments

MRC Amsterdam 2024

Automattic

Oct 16, 2024

Presentations

When fraud data becomes too much data and everything looks like fraud, how can we cut through the noise and remain focused on what matters most?

In this session tailored for fraud prevention teams, we'll discuss the basics of the 80/20 rule (the Pareto principle), explore mental models for applying it to fraud prevention, and share real challenges faced by a team of under a dozen specialists who fight fraud in a multi-billion dollar company: Automattic's small but mighty Risk Operations team responsible for WordPress.com, WooCommerce.com, WooPayments, Jetpack, Tumblr, Day One, and many others.

Learning Objectives:

Understand how to find the most impactful focus points mitigating risk
Know about the Pareto Principle (80/20 rule) and get some brief context about Vilfredo Pareto
Know mental models aligned with the 80/20 rule applied to fraud prevention

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