From Declines to Dollars: How Fintech Collaboration is Rewriting the Rules of Optimization

In today’s fast-paced eCommerce landscape, declined transactions aren’t just a cost of doing business - they’re a call to action. Too often, revenue is lost not because customers walk away, but because transactions fail quietly in the background. But that’s changing.

This session explores how innovation across payments, fraud, and fintech players is rewriting the rules of optimization. We’ll walk through how Super.com and PayPal are working together to recover declined transactions with tools like issuer intelligence, adaptive retry logic, network tokens, and frictionless fraud strategies.

Key Takeaways:

• Understand the root causes of declines and their impact on revenue.
• Discover how fintech collaboration can drive payment recovery and operational efficiency.
• Apply practical strategies like smart retries, network tokenization, and dynamic fraud logic to reduce friction and recover revenue.

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