The Future of Generative AI in Ecommerce & Fraud | MRC Wrap Up

Fraud

Payments

MRC, IBM, Dell, Incognia, Sift

Nov 12, 2024

Presentations

Generative AI is poised to revolutionize the e-commerce landscape by delivering hyper-personalized shopping experiences, with AI dynamically tailoring recommendations, promotions, and content in real time based on customer behavior.

AI-powered chatbots and virtual assistants will offer more sophisticated, human-like interactions, seamlessly guiding customers through highly personalized shopping journeys. Content creation, from product descriptions to marketing materials, will become increasingly automated, enabling dynamic, customized campaigns at scale. AI will also enhance virtual try-ons and augmented reality, providing immersive experiences that boost customer confidence and drive sales.

Moreover, AI will optimize supply chains and significantly improve fraud detection in e-commerce by analyzing real-time data to identify suspicious patterns and secure transactions, helping businesses stay ahead of evolving cyber threats.

After, join MRC as we wrap up the discussions from the day and highlight relevant resources and what's coming in the future.

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