Faster, Cheaper, Better: Orchestrating Real Time Risk Decisions Across Full Customer Journeys
Fraudsters innovate at a speed that is hard to match, targeting infrastructure, customer accounts, and customers themselves. Businesses remain on the back foot.
Siloed solutions lack context to make risk decisions that protect their best customers. They can’t piece together trust and risk across a complete customer journey.
This means businesses struggle to build solutions that plug the gaps or adapt as fast as fraudsters. Revenue is lost, fraud losses increase, and customer trust is eroded.
The holy grail is understanding good and bad behavior, across a complete customer journey, and then leveraging this insight to dynamically tailor solutions, in real-time, according to trust and risk.
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As we’ve seen time-and-again in recent years, the resilience of the global travel industry can be pushed to breaking point with very little warning. Recurring episodes of disruption have had wide-reaching consequences, but among the most perplexing for merchants is the inevitable spike in payment fraud and chargebacks. Using travel disruption as a case study, this session will feature the online travel agency lastminute.com, the fraud prevention company Riskified and the chargeback management solution Justt, who will unpack the relationship between external shocks to demand, fraud and chargebacks, and share remedial strategies that all companies can follow.