Global Consumers’ Authentication Preferences: One of Fraudsters' Greatest Assets
Balancing fraud mitigation with false declines with a positive customer experience is one of the greatest challenges for e-commerce fraud fighters. There’s no magic formula, and few believe they have achieved the optimal state.
Unfortunately, consumers and their authentication habits (or lack thereof) are part of the problem. Join this session to see hot-of-the-presses research from Aite-Novarica Group that explores U.S., U.K., and Singapore consumers’ authentication perceptions and preferences, how those have changed over the past 5 years, and the impact of fraud and false declines on consumers’ interactions with e-commerce merchants and issuers.
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