Hold On To What You’ve Got: Safeguarding Against Involuntary Churn

MRC Vegas 2024
Glenbrook Partners, Adobe
Mar 27, 2024

How many of your customers are unintentionally unsubscribing because their payment fails? This ‘Involuntary Churn’ is a common challenge businesses face when managing recurring billing operations.

This session will share common challenges that lead to high involuntary churn rates and strategies to help you manage and reduce involuntary churn while keeping chargebacks and refunds low.

Subscription merchants, you face an uncertain macroeconomic market, a changing payments landscape, and evolving consumer behaviors. That’s enough to deal with - let’s not have high-value customers be lost.

Learning Objectives:

  • What are common challenges that lead to high involuntary churn rates
  • What are the right set of Key Performance Indicators (KPIs) to enable actionable insights to improve involuntary churn
  • What are common tactics to improve involuntary churn performance

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