How To Reduce 72% of Frauds With Propriety Technology

MRC Vegas 2024
Mar 27, 2024

Over a period of 2 years, globo structured its anti-fraud squad to inhibit attacks on credit cards, account takeover and credential sharing. As a result, they achieved a reduction of more than 70% in the volume of fraud and the creation of a proprietary structure that favors increased sales and greater security for the largest reference streaming e-commerce platform in Brazil.

Learning Objectives:

  • Globo creates a proprietary platform to combat fraud using artificial intelligence tools, anti-fraud monitoring and flexibility in payment methods.
  • Multi-gateway strategy, structuring of an anti-fraud engine and a low-friction onboarding, globo stands out for the usability of digital products

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