More Website Traffic Doesn’t Mean More Sales. Learn Why Checkout Optimization Is a Must

Payments

Fraud

MRC Vegas 2024

Gen Digital, PPRO

Mar 27, 2024

Presentations

Payment comes last in the buyer’s journey, but it should never be an afterthought. This session shared best practices of checkout optimization with proven tips that merchants can immediately implement to maximise their conversion rates to ensure profitability.

Learning Objective:

In this presentation, Therese walks the audience through the best practices of checkout optimization with proven tips that merchants can immediately implement to maximise their conversion rates to ensure profitability and growth in today’s uncertain economic climate.

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