MRC Vegas 2024 - A Playbook for Customizing Your Authentication Strategy

MRC Vegas 2024
Ticketmaster, PayPal, CardinalCommerce
Mar 28, 2024

In this session, we explore the next generation of authentication, emphasizing the need for bespoke strategies tailored to each business's unique needs. Drawing parallels to a sports team's tactics, we highlight the importance of understanding customer behaviors to enhance authorization rates without compromising on security to fraud risks. We underscore that a successful strategy not only safeguards your business but also improves customer experience and trust. This session is a must for merchants aiming to leverage next-gen authentication effectively.

Learning Objectives:

  • Authentication solutions like EMV 3DS, Data Only, and Mobile SDK, and how you don’t have to choose one or the other
  • How to build a bespoke authentication strategy to help approve more good orders, lower fraud, and provide a better user experience
  • Performance data across authentication solutions

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