PINless Debit - Designing a Data Driven Routing Strategy
The Federal Reserve clarification of PINless means that for online retailers, routing transactions is more available and more important than ever before. Merchants with large in store volumes have spent years optimizing and perfecting their relationships and their deals with the debit networks. Ecommerce merchants are now playing catch up – in this session, CMSPI - payments advisors to leading global retailers - is giving an expert look into optimizing incentive packages, designing a data-driven routing strategy, and using PINless as a tool to drive significant cost savings.
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