How To Stamp Out Misguided Chargebacks by Offering a Sublime Customer Experience

It’s a sad reality that customers often take matters directly to their bank to address their concerns through a chargeback rather than working with a merchant. But a best-in-class customer experience can reduce chargebacks. What merchants do after a bad experience can mean the difference between an understanding customer and a chargeback. Fraud and risk veterans Tara Mitchell and Abhay Antony present a holistic chargeback strategy, covering customer experience keys and best practices for creating a compelling representment packet when the inevitable illegitimate chargeback arrives.

Learning Objectives:

• A clear understanding of the scope, growth and trajectory of first-party fraud, based on data.
• A set of actionable practices to reduce the number of first-party-fraud-related chargebacks their organizations face.
• Practices to proactively prepare to dispute invalid chargebacks that are filed.

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