Stopping Buyer & Seller Fraud - Without Adding False Declines or Friction
Wix helps people create professional websites to manage and grow their businesses, providing a world-class platform to over 234 million users in 190 countries. Wix’s merchants use the platform to build and run digital storefronts - collecting payments through Wix Payments.
This setup is great for Wix’s users, but comes with challenges on the side of fraud and risk. Wix needs to validate merchants to prevent seller fraud, and help merchants to ensure that their customers are legitimate as well. All without contributing off-putting friction for merchants or customers. Adding to the challenge, Wix aims for zero false declines.
Intrigued by how they pull this off? Attend this session to find out how, using an anonymous identity validation network, they put into practice their motto that success on one side supports success everywhere in the business.
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