The Lost Revenue Opportunity — Are False Declines Costing You More Than Fraud?

Did you know that false declines could be costing you three times more revenue than fraud?

Customers today cite speed and convenience as their primary reason for shopping online and are less likely to retry a declined payment than a few years ago. Consider if you were to click on a movie to stream, only to have it buffer indefinitely or receive a connection error. You still want to watch a movie, so you switch to a different streaming service. This session will discuss steps merchants can take to balance authentication with fighting fraud.

Learning Objectives:

• Why merchants may be over-valuing fraud compared to dollars lost to false declines.  
• Which tactics merchants can use to inform and balance their payments equation. 
• Steps on how merchants can make payments optimization decisions based on the contribution margin that is likely to result.

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