The Rise of Alternative Payments - Expanding Payment Options and Increasing Revenue
Are you still on the fence about including alternative payments into your e-commerce stack?
Join Paypal, and Eric Liang, Co-founder and CIO at Spokeo, as they share lessons learned and recommend some best practices on how merchants can successfully incorporate alternative payments into its payment systems. Using the partnership between Spokeo and Paypal as the case study, the pair will highlight what worked and pitfalls to avoid that enabled Spokeo to achieve a 25% lift in conversions and 14% increase in net new customers.
Key Takeaways include:
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Learn about Spokeo’s business model and how Paypal has become a vital alternative payment method to Spokeo’s legacy payment platform
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Understand how Spokeo implemented Paypal by conducting a controlled A/B test in its acquisition funnels to avoid upsetting current payments performance
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Find out what metrics to track and analyze in order to quantify the true impacts of the Paypal A/B test
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Hear how Spokeo used Paypal’s built-in fraud detection system to reduce costs by eliminating duplicative fraud tools
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Find out how Spokeo discovered and reached a new customer segment with Paypal that are privacy minded & risk averse to having their credit card information potentially breached
Alternative Payments do not only provide consumers with more choice, but they also increase your revenue by expanding your audience.
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