Thinking Big Picture: A Holistic Approach to Protecting Your Digital Brand

Recognizing that trust and credibility are paramount at every stage of the customer journey, this presentation redefines the scope of brand preservation. It explores a holistic approach, covering diverse threats from fraud schemes to counterfeit products and emphasizes the importance of integrating fraud prevention into the fabric of the organization. Attendees will gain insights into emerging fraud challenges, data-driven decision-making, and fostering cross-functional collaboration, ultimately empowering them to safeguard their digital brands while delivering exceptional customer experiences.

Learning Objectives:

• Identify threats to brand security at each stage of the customer journey, from initial awareness to post-purchase
• Understand emerging fraud techniques like synthetic identities, social engineering, and AI-enabled hacking
• Adopt a proactive, data-based framework for your holistic brand protection

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