Customer Journey Orchestration: Does it Actually Matter?

Account Takeover
Jan 25, 2023

Journey Orchestration has become a "buzz-term"; in fraud prevention, but what does it actually mean and why does it matter? In this webinar we'll take a look at some of the key fraud use cases, and unpick how viewing these via the lens of customer journey orchestration, rather than a point-in-time risk assessment, can make a huge difference to revenue and customer experience.

  • How is Account Takeover influenced by behavior pre-authentication?
  • Why does understanding bot behavior help better prevent New Account fraud?
  • What makes purchase scams unique in the fraud prevention world, and how can they be detected and blocked?

Learning Objectives:

  • Have a new understanding of some common fraud threats, and why they have become harder to tackle
  • Be able to articulate why understanding user behavior across an entire digital session, rather than at a moment-in-time, is important

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