5 Fraud Prevention Strategies That Also Improve Customer Experiences
As e-commerce fraud continues to rise, merchants must continually evolve their fraud protection strategy or risk losing good customers and revenue.
At the end of the day, fraud prevention doesn’t just keep bad actors out. Wherever you’re preventing fraud, you’re also improving customer experiences — and we want to show you how.
Join experts from Maast/Synovus and Kount as they share insider knowledge on how five essential fraud strategies also increase revenue and keep customers engaged with your brand.
Listen in as our experts discuss:
- How dispute management strategies turn customer problems into positive interactions
- How multi-factor authentication strategies take the tedium out of account creation and login
- How refund fraud strategies can save your customer’s and your team’s time
- How AI and machine learning strategies reduce checkout delays and customer friction
- How first-party data strategies drive value, growth, and customer confidence
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With 1 in 6 online purchases returned, merchants saw $212B in returns, of which, 10.7%, or $22.8B, were fraudulent*.
Online returns have enabled fraudsters to exploit policy loopholes and illegitimate returns are now a complicated issue merchants are facing taking on various forms, such as manipulating a shipping label, returning a different item than originally purchased or claiming the item was never received.
Accertify's C.A.R.E. - Claims, Adjustments, Returns and Exchanges - is a purpose-built solution that detects fraudulent patterns in shopper behavior.
Join this webinar to hear all about the launch of C.A.R.E. and how merchants can monitor, measure and act to prevent future abuse.
Learning Objectives:
- Introducing C.A.R.E. – Claims, Adjustments, Returns and Exchanges – a purpose-built solution by Accertify that detects fraudulent patterns in shopper behavior.
- Hear all about C.A.R.E. and how merchants can:
- Monitor, measure and act to prevent future abuse.
- Use aggregated data to gain insight into a purchase and transaction.
- Implement policies and controls to identify fraudulent returns.
- Benefit from Accertify’s community data to help solve this growing problem.
*Customer Returns in the Retail Industry 2022 PDF.