How Merchants Can Safeguard From the Surge of AI Scams
AI like ChatGPT is already being used by scammers to phish customers and attack merchants at scale. The ability to instantly create realistic-looking invoices, password resets and chargebacks has given the fraudsters a new tool in their arsenal. It's time for merchants to fight back. We can fight AI with AI.
In this talk with Sardine CEO Soups Ranjan we'll demonstrate how combining tried and tested methods with evolving approaches can help merchants step up their game.
Learning Objectives:
- What have LLMs like ChatGPT allowed fraudsters to do
- How scaling up attacks can be met with scaling up defense against chargebacks
- How a little bit of friction can be a good thing
- The role of intrinsic vs extrinsic AI
- A strategy to get the highest conversion
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With 1 in 6 online purchases returned, merchants saw $212B in returns, of which, 10.7%, or $22.8B, were fraudulent*.
Online returns have enabled fraudsters to exploit policy loopholes and illegitimate returns are now a complicated issue merchants are facing taking on various forms, such as manipulating a shipping label, returning a different item than originally purchased or claiming the item was never received.
Accertify's C.A.R.E. - Claims, Adjustments, Returns and Exchanges - is a purpose-built solution that detects fraudulent patterns in shopper behavior.
Join this webinar to hear all about the launch of C.A.R.E. and how merchants can monitor, measure and act to prevent future abuse.
Learning Objectives:
- Introducing C.A.R.E. – Claims, Adjustments, Returns and Exchanges – a purpose-built solution by Accertify that detects fraudulent patterns in shopper behavior.
- Hear all about C.A.R.E. and how merchants can:
- Monitor, measure and act to prevent future abuse.
- Use aggregated data to gain insight into a purchase and transaction.
- Implement policies and controls to identify fraudulent returns.
- Benefit from Accertify’s community data to help solve this growing problem.
*Customer Returns in the Retail Industry 2022 PDF.