How Uphold lowered fraud rates to 0.01% with Digital Trust & Safety

Fraud prevention innovation
Machine Learning
Sift, Uphold
Nov 28, 2023
Case Studies

Uphold is a multi-asset digital money platform offering financial services to a global market. They currently operate in 184+ countries, across 80+ currencies (traditional and crypto) and commodities, offering customers frictionless foreign exchange and cross-border remittance. Having powered more than $4+ billion in transactions since launching in 2015, it was crucial for Uphold to ensure the trustworthiness of new users while reducing friction throughout the customer journey and securing all subsequent actions users take on the site. Looking to protect their business—and their customers—from fraud, Uphold turned to Sift.

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