Meeting Customer Expectations while Preventing Fraud with a Trusted User Experience

Identity Fraud
Identity Analytics
Fraud prevention innovation
Ari Jacoby and Robert Panasiuk -- Deduce; Wilder Rumpf -- FinTron
Dec 15, 2021

Personal finance and investing platform FinTron caters to Gen Z—and that means meeting young users’ expectations for fast, seamless experiences. However, FinTron’s original new-account authentication process took up to 48 hours. That’s a very long time for eager new investors to wait for approval—and plenty of time for them to find an alternative app. In the early stages of implementing Deduce Identity Insights, FinTron can now access and approve qualified users in near real-time, so they can start using FinTron’s platform right away. Deduce achieves this by scoring applications as part of the signup flow and alerting FinTron’s manual review team to any that might be fraudulent, saving the team from having to manually review every new user signup. Hear from the FinTron founder and CEO, Wilder Rumpf, on how he and his team implemented a Trusted User Experience that delights his customers

Learning Objectives:

  • Reduce new account creation friction
  • Eliminate new account creation churn
  • Identify potentially fraudulent new user activity
  • Map a path to passwordless log in

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