Optimizing Fraud Capture in a Digital Environment

Account Takeover
TransUnion, Datos Insights
Sep 13, 2023

Over half of digital consumers transact on their mobile phones at least once a week. These behaviors span multiple industries, impacting how consumers engage with retail stores, order their morning coffees, arrange transportation and plan their next vacations.

While this change in consumer behavior has led to an increase in revenue through online and mobile channels, it has also come with a sinister partner: an increase in digital fraud losses.

In an increasingly anonymous purchasing environment, businesses and platforms need to take precautions to reduce risk while avoiding placing undue friction on good, low-risk customers. The key is connecting consumers’ digital information to their devices, understanding device risk and identifying signals of fraudulent behavior.

In this webinar, we will discuss:

  • How the current state of eCommerce and Marketplaces has changed and what it means for digital fraud
  • Why account takeover, loyalty fraud and other forms of fraud are rising and the impact to merchants and platforms
  • A new, unique solution for improving digital fraud capture without negatively impacting good customers
  • How one merchant uses device and digital insights to deliver smooth, efficient digital experiences

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