Navigating Muddy Waters: Case Study of Using Link Analysis to Safely Enter High-Risk Markets with Limited User Data

Fraud

KPI/Analytics

Data analysis

Ale Aznar -- Ravelin, Anna Collier -- Marshmallow

Sep 14, 2019

Presentations

Comparison sites are a great way to expand a customer base, but also brings its own risks which can have expensive consequences. Ravelin and Marshmallow give a live demonstration of how they discovered high-risk users coming from these sites and detail how the muddling of the risk profiles presents a challenge for businesses which cannot draw insights about its customers from previous spending habits.

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