Accelerate Holiday Sales Using AI-Driven Fraud Prevention

Artificial Intelligence
Machine Learning
Josh Johnston -- Kount; Jonathan Cornwell and Stephanie Naumann -- New Balance; Louis Columbus -- Forbes
Nov 06, 2019
The frenetic Q4 shopping season is an ideal time for companies to cater to repeat and new customers alike. If companies do not screen their users carefully, though, fraudsters can quickly put a damper on the festive spirit -- but models or rules which are too stringent can stymie good customers and stop them from completing their purchases.

This presentation highlights how online traffic differs in Q4 and what can go wrong for eCommerce companies, along with eight ways in which businesses can achieve success. Ideas on approving more orders with less manual review are shared next, followed by a brief look at how fraud prevention has evolved and how machine learning coupled with artificial intelligence can contribute to both a better customer experience and a stronger bottom line.

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