Behavioral Biometrics: Instrumental in Improving Customer Experience and Maximizing Conversion

Behavioral Analytics
Parul Sharma -- LexisNexis Risk Solutions; Angel Reyes -- Intuit
Nov 01, 2020
With evolving regulations and constant pressure to making purchasing easier, a growing number of online retailers are turning to behavioral biometrics as part of their technology arsenal. This presentation examines the balance between risk and friction, then explores what behavioral biometrics is and types of fraud it can help stop. Examples are included to help illustrate, along with five best practices for adoption.

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