How the UK's #1 mobile network enhanced its approval rate by 10% with zero fraud liability

Paddy Beagan -- Vesta
Dec 08, 2021
As digital payments continue to increase in popularity, businesses across the globe are looking for ways to increase approvals of these transactions while preventing fraud and delivering a seamless payment experience for their customers.

EE, the largest mobile network in the UK, understands how difficult it is to strike the perfect balance between these three key pillars of e-commerce, so they selected Vesta to manage their card-not-present top-up services. Thanks to Vesta's advanced approval enhancement and fraud prevention technology, EE increased its card not present approval rate by over 10% with zero fraud liability.

Vesta also worked within the 3D Secure Framework with 2-Factor Authentication to deploy a proprietary orchestration layer that reduced 3D Secure challenges by 30% while ensuring a frictionless payment experience for EE's customers.

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