How to Minority-Report Your Platform From Fraud
Fraud doesn’t come out of thin air. Ever. Fraudulent purchases, fake reviews, stolen rewards… These attacks at scale leave traces within your platform before they bite you – or your customers. What are those traces? How can you find them before you are faced with disputes, losses, and reputational damage? This session with NuData will go over some of those tell-tale signs from attack examples to help you find them in your own platform. We will talk about the benefit of behavioral biometrics tools to see right through those legitimate-looking users and mitigate the risk before it reaches your bottom line, like in that great 2000s movie.
Learning Objectives:
- Realize which user touch points are targeted first before the attack is fully deployed.
- Understand what behavioral patterns are suspicious on seemingly-good traffic.
- Learn how to build different user experience journeys depending on the level they represent, to avoid unnecessary friction.
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