Mitigating Fraud Risks in High-Value Brands While Maintaining the Customer Experience

In her first year of leading Philps' global payments and fraud operations, Jaanvie Asnani found herself confronting strong fraud pressure coming at the D2C brand in different forms in more than 22 countries. She soon realized that beyond the potential financial damage, the brand faced extreme reputational risk and the unenviable prospect of being a known soft target for organized fraud rings.

She quickly put in place a revamped fraud and risk strategy that provided protection across nearly two dozen countries, while providing a frictionless customer experience and leaving intact the relationships Philips had carefully cultivated with its customers.

This presentation provides a detailed insight into how she and her team accomplished this goal.

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