Preparing for Failure: Customer Acquisition and Retention Strategy as the First Line of Defense Against Fraud

Mark Weston -- GiG
Mar 08, 2019
GiG is a European gaming industry technology company and includes brands which offer casino games, sports betting, and poker tables. This presentation discusses the seemingly contradictory goals of corporate growth and risk mitigation, and advises four steps to achieve success in balancing these concerns. Several industry examples are provided to illustrate customer acquisition offers, and four takeaways round out the slides.

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