Relying on Trust: A Closer Look at Marketplaces

As more and more transactions are conducted through online marketplaces, fraud can have severely damaging consequences on consumers' perceptions of these sites. In this webinar, Simility looks at recent and projected marketplace revenue growth, then shares a synopsis of four key types of fraud impacting marketplace sites. Five fraud scenarios involving marketplaces are presented next, each showing how technology solutions were used to mitigate risk. Ways in which fraud can impact both buyers and sellers are then discussed, along with how machine learning can serve as an effective deterrent. The broadcast concludes with a detailed Q&A period.

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