From Bouncer to Revenue Generator: Machine Learning in Fraud Prevention

Machine Learning
Fraud prevention innovation
Özgür Ekici -- Experian
Apr 06, 2022

False positives down, revenue up! Learn from an Experian fraud expert how machine learning strengthens fraud prevention, reduces false positives, and leads to new revenues. 

Fraud prevention is one of the most exciting areas in commerce. However, it is also challenging to core business functions. This webinar will present how modern fraud prevention becomes more efficient through machine learning models and how this results in new revenue potential.

By participating in this webinar, the learner should be able to understand:

  • State-of-the-art fraud prevention methods and current fraud figures
  • How machine learning supports fraud prevention
  • Why companies should rely on smart fraud prevention with machine learning models

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Join our webinar to discover how to achieve the perfect customer UX without a drop in security.

Learning Objectives:

  • Awareness of how advanced fraud solutions can help build and maintain a positive customer UX
  • To understand the benefits of behavioral biometrics in fraud prevention to aid the process of frictionless ID authentication
  • How machine learning models aid analyses of behavioral biometrics and digital fingerprinting to weed out fraudsters and dishonest customers while ensuring a positive customer UX
  • Awareness of the different anti-fraud systems used by e-Commerce merchants and how their choices can result in a friction-full or frictionless UX
  • How Nethone authenticates every single digital service user at every stage of the customer journey
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