Conversion Rate Optimization -- Adding Value Using a Simple Framework

This presentation will provide data-driven insights into the rapidly changing landscape of payments and fraud. We will delve into payment methods acceptance and management, as well as the reasoning behind different payment strategies in today's commercial environment. We will also share the latest industry fraud data and global fraud management methods, alongside a comprehensive set of performance benchmarks, to help optimize your fraud management and prevention practices.

Hear from first hand a merchant experience in evaluating, implementing and delivering a payment orchestration payment platform. Corey will take you through a three part journey from "How we secured internal investment to go after Payment Orchestration?" to "What I wish I knew then that I know now on our implementation journey." and finally "Was it worth it, and would we do it again?"

How merchants can succeed in a mobile industry with specified tools and best practices for implementation - advancing your in-app 3DS experience. 

You will learn: 

• Why merchants should consider a 3DS SDK for their native app to help solve for   these challenges. 
• See a visual walkthrough of the better 3DS experience you get in a native app vs. browser. 
• Hear benchmark data on the native app authentication performance in Europe including adoption statistics and EMV.

At a time when global markets are opening back up, optimization of cross border network and interchange fees is more important than ever.

But fees are only half the battle. From EU revisions of the credit directive for BNPL, Australia’s expansion of consumer data rights, and the clarification of debit routing rights in the United States, there are just as many regulatory opportunities today as there are obstacles.

Join CMSPI expert Timo Pauget to talk through some of the biggest challenges with cross-border fees, regulations, and optimization strategies for 2023.

Bot protection is the foundation of online fraud prevention. With the proliferation of bots and their potential to cause financial losses and reputational damage, it is crucial for website owners to defend themselves against automated threats.

Yet our recent analysis of 2,400+ UK websites found that a significant majority of UK-based digital businesses are inadequately protected against simple bot attacks.

Leading subscription companies are constantly evaluating and optimising their payment flow. They use data to make decisions in areas such as checkout design and feature development.

To continue to improve our understanding and develop the right solutions, we asked consumers in 6 Northern European countries about the wants, needs and barriers related to their subscription payments.

Results with impact: Key Highlights

Our consumer survey shows how payment preferences are different across countries. It’s important to create localized, customer-centric payment strategies that will lead to:

• Increased customer value
• Higher conversion rates
• A seamless customer experience
• Stronger customer relationship

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Discover how merchants and issuers can join forces to effectively reduce declined transactions. As a merchant, you're well aware of the significant impact that issuer declines, such as Insufficient Funds, Do Not Honor, and others, have on your overall payment decline rate. Not only do these declines result in lost revenue, but they also contribute to a poor customer experience and uncomfortable discussions with your Finance team regarding subpar payment performance.

In this webinar we will present case studies highlighting successful collaborations between issuers and merchants.

Hear from Kipp's Director of Growth, Nathan Joel and Pedro Bennasar, Head of Payments, Vestiaire Collective about how merchants can optimize payment authorization through better collaboration with card issuers.

Learning Objectives:

• Attendees will have a better understanding of the strategies that merchants can use to achieve better performance by collaborating with card issuers.
• Attendees will gain access to benchmark results showcasing the effectiveness of collaboration between merchants and issuers in recovering declined transactions.

87% of consumers are frustrated with their payment experiences.

Consumers value security above all else in their payment journey but they aren’t willing to compromise on convenience. Poorly implemented authentication procedures can lead to significant drop-off, and providing robust security measures without adding friction is a constant challenge for merchants.

This webinar will share learnings from our research that will help merchants operating in the UK and Europe deliver payment experiences that are both smooth and secure.

Register for this webinar to learn:

• The latest insights and statistics about what customers prioritise at the checkout
• How to address barriers to speed, with payment experience advice from industry experts
• Why emerging payment methods such as open banking are allowing merchants to streamline security checks 

Over half of digital consumers transact on their mobile phones at least once a week. These behaviors span multiple industries, impacting how consumers engage with retail stores, order their morning coffees, arrange transportation and plan their next vacations.

While this change in consumer behavior has led to an increase in revenue through online and mobile channels, it has also come with a sinister partner: an increase in digital fraud losses.

In an increasingly anonymous purchasing environment, businesses and platforms need to take precautions to reduce risk while avoiding placing undue friction on good, low-risk customers. The key is connecting consumers’ digital information to their devices, understanding device risk and identifying signals of fraudulent behavior.

In this webinar, we will discuss:

• How the current state of eCommerce and Marketplaces has changed and what it means for digital fraud
• Why account takeover, loyalty fraud and other forms of fraud are rising and the impact to merchants and platforms
• A new, unique solution for improving digital fraud capture without negatively impacting good customers
• How one merchant uses device and digital insights to deliver smooth, efficient digital experiences

The holiday season may seem like it’s a long time away, but the season is approaching more quickly than you may like to admit. To best prepare your business for the holiday season, now is the time to make sure you understand your greatest fraud threats and what you should be doing to protect your business.

Join Vesta’s very own Chief Product Officer, Hrishi Talwar and VP, Machine Learning Engineering, Jack Kohoutek, as they discuss the eCommerce fraud landscape (threats and trends) and the strategies merchants should be taking to prepare for this holiday season.

Don’t miss out on this opportunity to get ahead of fraud this holiday season! 

Learning Objectives:

• Current fraud trends and prevention strategies
• Stats specific to holidays – why you are at greater risk during the holidays
• The changing nature of attacks to watch out for during the holidays
• Checklist of steps you can take now to protect yourself
• Strategies for increasing approval rates amid growing attacks 

Use this guide to understand different types of fraud solutions, how they stack up against each other, and critical questions to ask during the exploration process.

Download our Evaluation guide for online fraud solutions to discover:

• A breakdown of the common types of fraud solutions
• Questions to guide your search when comparing solution capabilities
• An evaluation checklist to help you find the right fraud solution for your business

Consumers are changing how they discover, try and buy products and services. This colossal shift has resulted in companies reimagining what they do, how they do it and who they partner with to create lasting and revenue-driving customer relationships. Every industry is going through these changes and investing in new shopping models: Direct to consumers, marketplaces, connected cars, value-add healthcare and new technology platforms including localized drone delivery and vending machine innovations. These changes have a pace and complexity that’s driving tremendous value up and down the value chain.

While companies are investing in digitization and innovation, many are asking about the ROI and monetization potential of these new shopping models. The answer isn’t simple, but brands of the future will separate themselves from brands of the past by solving for the unique needs of each service provider in their ecosystem – and particularly their payment needs.

In the current operating environment, with economic growth slowing and interest rates rising, it is more important than ever for businesses to develop alternative revenue streams. That’s not only about meeting your customers wherever they are, but making those engagements as seamless as possible. One way to do this is through frictionless payments options or by embedding helpful financial services directly in the user experience. The goal is to first connect with customers, and then make their journey as intuitive and convenient as it can be. In this issue, we look at how commerce is evolving. There has been a major shift, with new kinds of online marketplaces transforming almost every industry, as our feature starting on p.26 explores.