Conversion Rate Optimization -- Adding Value Using a Simple Framework

How merchants can succeed in a mobile industry with specified tools and best practices for implementation - advancing your in-app 3DS experience. 

You will learn: 

• Why merchants should consider a 3DS SDK for their native app to help solve for   these challenges. 
• See a visual walkthrough of the better 3DS experience you get in a native app vs. browser. 
• Hear benchmark data on the native app authentication performance in Europe including adoption statistics and EMV.

Hear from first hand a merchant experience in evaluating, implementing and delivering a payment orchestration payment platform. Corey will take you through a three part journey from "How we secured internal investment to go after Payment Orchestration?" to "What I wish I knew then that I know now on our implementation journey." and finally "Was it worth it, and would we do it again?"

Cinepolis, an international movie theater chain, sells movie tickets online for its theaters. In many cases customers are purchasing tickets for hot movies where seats are reserved for a small amount of time during checkout and speed of the transaction is critical. Built into a payments stack that includes payments orchestration and the Click to Pay digital wallet, Cinepolis customers get a fast, secure payment alternative and a better checkout experience.

We're discussing how merchants can achieve better conversion rates post-PSD2 by understanding the challenges of EMV 3D Secure and 2/multi-factor authentication. Experts from Mastercard will share insights on performance, best practices and strategies for achieving better risk-based (frictionless) authentication, challenge success and authorization approval rates. Topics include leveraging EMV 3DS and ID Check Insights to improve conversion rates, strategies for better challenge performance and higher authorization approval rates.

Leading subscription companies are constantly evaluating and optimising their payment flow. They use data to make decisions in areas such as checkout design and feature development.

To continue to improve our understanding and develop the right solutions, we asked consumers in 6 Northern European countries about the wants, needs and barriers related to their subscription payments.

Results with impact: Key Highlights

Our consumer survey shows how payment preferences are different across countries. It’s important to create localized, customer-centric payment strategies that will lead to:

• Increased customer value
• Higher conversion rates
• A seamless customer experience
• Stronger customer relationship

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It’s a difficult balancing act to deliver an exceptional, low-friction customer experience while combating fraud. How can merchants wow their online customers while protecting themselves from risk?

Join Ekata and MRC to learn actionable insights on implementing holistic fraud prevention strategies, such as multi-layered risk assessments from sign-up through transaction, to achieve this balance and send your good customers down a low-friction path while stopping fraudsters at the door.

 During this webinar, we’ll discuss:

•  Which stages of the customer journey are targets for fraudsters
•  Why a holistic approach to fraud prevention is key
•  How to leverage data to create more confident risk decisions at all stages of the customer journey
•  How automation enables low-friction, personalised customer experiences

Africa and Latin America are pushing payments innovation and shaping the global digital economy's future. APMs (Alternative Payment Methods) are in the spotlight, essential measures for global companies to thrive in those hyper-growth markets. The future of payments is alternative and instant, ranging from digital wallets and mobile money to instant payments.

Learn the essential payments and e-commerce trends in rising economies through in-depth analysis and up-to-date data from influential industry experts:

• An overview of payments in digital commerce in Latin America
• The vast advance of cross-border in Latin America
• Africa: a hyper-growing, mobile-driven digital market
• Alternative payments in rising economies
• Leading verticals growing double-digits

The email address still reigns in our increasingly digital-first transactional society. From opening bank accounts and credit cards to establishing app and ecommerce profiles, the email address remains a central proxy for identity.

Since the pandemic, digital transactions have increased exponentially, along with malicious activity throughout the customer journey. Companies are challenged to identify and address potential fraud with each account origination, app download, transaction, or account change. With email intelligence data and the right workflows companies can combat these threats.

AtData, along with Spec, will show you how to easily and quickly use email data to seamlessly manage risk throughout the customer journey.

Key Takeaways:

• Making your first-party digital data work for you
• Preventing fraud from initial engagement to loyal customer transactions
• Improving speed to implementation of fraud prevention strategies
• Best practices for a frictionless customer journey

In this webinar, we’ll explore the preliminary findings from the 2023 Chargeback Field Report, which offers retailers, FIs, consumers and other stakeholders a look at the current state of chargebacks.

A cooperative effort by Chargebacks911® and Digital Commerce 360®, this study provides a snapshot of current fraud trends. The report highlights key pain points for merchants, and gathers qualitative data from consumers to gain perspective on how customers address transaction disputes. Finally, the report will help identify misconceptions and misunderstandings between merchants and consumers when it comes to chargebacks.
 

Attendees will get a sneak peek into the results before the report’s release, and will learn:

• What fraud threats are top of mind for merchants in 2023
• The current state of chargebacks and fraud in card-not-present transactions
• What new approaches  merchants are taking to fight and prevent illegitimate chargebacks 
• Consumer perspectives on chargebacks and what leads buyers to dispute purchases

Take your payments to new heights! Learn how to increase performance at every stage of the payment life cycle, including acceptance, processing, fraud, and chargeback management.

You should consider the increased expectations of players in the customer journey, particularly at the moment of payment, while competing in a crowded market with a high number of regulatory changes and problems.

Make your payments a true growth engine for your company. Discover the four drivers on our white paper's agenda:

1/ Combining seamless customer experience with PSD2 compliance
2/ Decrease your chargebacks with optimal fraud management
3/ Multiply and adapt your acquisition channels
4/ Master the new tokenization’s trends 

Discover everything you need to know about maximizing your payment performance in the travel industry, as well as the major trends that are on the horizon in 2022.

You will discover:

1: the Top 5 Travel trends 
2: How to maintain frictionless payments under PSD2 
3: How to simplify the payment process with payment orchestration

Better fraud prevention, all around.

Many organizations rely on two-factor authentication (2FA) using one‑time passcodes (OTPs) sent by Short Message Service (SMS) to authenticate banking and ecommerce transactions. 2FA performed this way can be fast and easy, but SMS wasn’t designed to be a security tool.

Learn how your organization can leverage voice biometrics to protect customers and your brand by building the highest levels of protection, trust and loyalty.