How to Boost Customer Retention and Revenue by Slashing Passive Churn

Payments

Methods

Recurring payments

Subscriptions

Vindicia

May 12, 2020

Whitepapers

Subscription churn is generally defined as the number of customers who stop paying for a service in a specific period of time. This document from Vindicia provides three customer retention metrics as a baseline, including insights on what contributes to churn. Common retention actions and ideas to prevent payment declines are presented next, followed by typical shortcomings of trying to handle customer retention in-house. The paper closes with details on Vindicia's Retain solution and results from a Forrester Consulting study on this product.

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