Maximizing the Potential for CNP Growth: Collaborating via 3-D Secure

3D Secure

Payments

Methods

Outseer, Aite-Novarica Group

Apr 01, 2022

Presentations

Changing consumer behaviors, the acceleration of digital transformation, and the scaling of new digital commerce models are helping to lift eCommerce spending to record levels. For merchants, this is a time of great opportunity and risk alike.

But the industry is not defenseless against CNP fraud - the EMV 3-D Secure protocol has proven an effective defense against criminals who attempt to use stolen credit account information or hijack customer identities to defraud merchants. However, analysis shows the adoption of 3-D Secure has not been uniform across regions and markets.

This presentation explores methods for effectively navigating EMV 3DS and driving revenue by improving customer experience while simultaneously reducing risk.

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