Maximizing the Potential for CNP Growth: Collaborating via 3-D Secure
Changing consumer behaviors, the acceleration of digital transformation, and the scaling of new digital commerce models are helping to lift eCommerce spending to record levels. For merchants, this is a time of great opportunity and risk alike.
But the industry is not defenseless against CNP fraud - the EMV 3-D Secure protocol has proven an effective defense against criminals who attempt to use stolen credit account information or hijack customer identities to defraud merchants. However, analysis shows the adoption of 3-D Secure has not been uniform across regions and markets.
This presentation explores methods for effectively navigating EMV 3DS and driving revenue by improving customer experience while simultaneously reducing risk.
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