How to Implement a Holistic Fraud Prevention Strategy for Your Ecommerce Platform
Ekata, a Mastercard Company
May 24, 2023
It’s a difficult balancing act to deliver an exceptional, low-friction customer experience while combating fraud. How can merchants wow their online customers while protecting themselves from risk?
Join Ekata and MRC to learn actionable insights on implementing holistic fraud prevention strategies, such as multi-layered risk assessments from sign-up through transaction, to achieve this balance and send your good customers down a low-friction path while stopping fraudsters at the door.
During this webinar, we’ll discuss:
- Which stages of the customer journey are targets for fraudsters
- Why a holistic approach to fraud prevention is key
- How to leverage data to create more confident risk decisions at all stages of the customer journey
- How automation enables low-friction, personalised customer experiences
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