Found Money: How Stopping Revenue Leakage Builds Customer Lifetime Value

In today's consumer-driven eCommerce environment, customer experience is key. Would you expect a customer whose transaction was declined on their first attempt to buy an item from your site to return? Statistics show that in most cases this negative experience will deter them. So what can you do to prevent this from happening but still protect your business from fraudulent transactions? Here Signifyd demonstrates how clear measurement of each stage of the sales funnel can enable a merchant to stop revenue leakage and bolster both customer experience and the bottom line.

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