Payments

When It's Time to Break Up with a Subscriber: Accounting for Cost When Managing Involuntary Churn

Edinam (Edi) Agbenyeke -- Worldpay; Brandon Screen -- T-Mobile

Presentation

Many recurring merchants invest heavily in efforts to correct declines and prevent accounts from becoming delinquent. However, such strategies often lead to losses when the marginal value of success is not balanced against the associated costs.

This session outlines how to manage involuntary churn profitably with a strategy that looks beyond the expected revenue stream from a recovered decline to also consider the marginal costs of keeping delinquent accounts active.

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When It's Time to Break Up with a Subscriber: Accounting for Cost When Managing Involuntary Churn

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