Fraud & Risk

The Transition of a Global Company from B2B to B2C

Orcun Akca - Allyiz (STRATGranat), Jon Gonzalez Landart - Philip Morris International Management SA

Presentation

Jon Gonzalez Landart of Philip Morris International and Orcun Akca of Allyiz (STRATGranat) discuss the logistics and challenges presented when developing an effective B2C digital business within a company that is traditionally focused on manufacturing and distribution. This conversation covers the many lessons learned during this transition, including adapting payments and fraud prevention techniques, prioritizing flexibility, and balancing growth with building a solid foundation to ensure success.

The Transition of a Global Company from B2B to B2C

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