How an Online Dating Company Is Winning the Fight Against Fraud

Chargebacks

Device identification

Management

Management/mitigation

iovation, a TransUnion Company

Mar 15, 2020

Case Studies

This case study describes how an online dating business tackled a fraud problem with its ad-sourced leads. By leveraging email verification in combination with device identification, the company achieved a substantial reduction in fraud and kept its chargeback rate under control. In the process, they realized an attractive return on their investment.

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