From Regs to Riches: The New Discipline of Trust and Safety
Consumers today are faced with a myriad of choices for their shopping, entertainment, and financial services needs. Individuals can connect with each other and businesses the world over, but this interconnectedness presents major challenges for brands, with the onus on them to uphold the basic tenets of trust online.
When online safety is in jeopardy, it can have disastrous consequences for the overall digital economy and the host of organizations and individuals that rely on it.
This presentation explores the importance of this emerging discipline, what it takes to scale Trust and Safety initiatives globally, and how the role will continue to evolve in the future.
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Tracy Kobeda Brown is an experienced start-up and corporate executive with expertise in technology strategy, product design, engagement, video gaming, and information security. In her current role as the Vice President of Programs and Technology for the Merchant Risk Council, she is overseeing the programs and technology team tasked with delivering content, education, and tools to help the world’s best fraud and payment professionals battle fraud for their companies. Prior to her role at the Merchant Risk Council, she held various C-level roles at corporate and start-up companies. She was the Head of Product for Fragomen, Lockerz, and the CEO and founder of Evil Genius Designs. Prior to that, she led the team that created American Eagle Outfitters website, ae.com, where she started her career in fraud and payments, eventually becoming the Head of Information Security (CISO).
She earned her Master’s degree from Carnegie Mellon in Entertainment Technology and her BS in Economics from The Wharton School at the University of Pennsylvania in Decision Sciences and Risk Management. She has served on the board of the National Cyber-Forensics and Training Alliance (NCFTA), Co-Chairperson of the Merchant Risk Council at its inception, and as an Executive/Entrepreneur in Residence for various universities and accelerators.