Achieving Gender Equity in the Fintech Community
Based on research from Deloitte, less than one-tenth of fintechs are founded by women, an alarming and disconcerting figure. This report examines the gender gap among fintech companies and the painstaking progress that has been made towards gender equity within the past decade. Reasons why funding is inequitable are also explored, along with actions three key stakeholder groups could employ to make inroads with gender diversity. The paper closes with a brief look at how the COVID-19 pandemic could create new opportunities for startups founded or co-founded by women and why investors should heed this call to action.
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Tracy Kobeda Brown is an experienced start-up and corporate executive with expertise in technology strategy, product design, engagement, video gaming, and information security. In her current role as the Vice President of Programs and Technology for the Merchant Risk Council, she is overseeing the programs and technology team tasked with delivering content, education, and tools to help the world’s best fraud and payment professionals battle fraud for their companies. Prior to her role at the Merchant Risk Council, she held various C-level roles at corporate and start-up companies. She was the Head of Product for Fragomen, Lockerz, and the CEO and founder of Evil Genius Designs. Prior to that, she led the team that created American Eagle Outfitters website, ae.com, where she started her career in fraud and payments, eventually becoming the Head of Information Security (CISO).
She earned her Master’s degree from Carnegie Mellon in Entertainment Technology and her BS in Economics from The Wharton School at the University of Pennsylvania in Decision Sciences and Risk Management. She has served on the board of the National Cyber-Forensics and Training Alliance (NCFTA), Co-Chairperson of the Merchant Risk Council at its inception, and as an Executive/Entrepreneur in Residence for various universities and accelerators.