The Land of 800 Billionaires: Finding Cross-Border Commerce Success in China

Market Overview
Apr 10, 2020
The Chinese eCommerce market is enormous and forecasted to keep growing; by 2022, it is expected China will have a larger total eCommerce sales than the U.S., UK, France, Germany, and Japan combined. For merchants looking to do business in China, the landscape can be daunting but offers tremendous opportunities to attract new customers.

This paper from Signifyd examines key considerations for merchants looking to enter the Chinese eCommerce market, as well as ways in which Chinese consumers have evolved in recent years and what people are seeking to purchase online. Insights on meeting and exceeding expectations in the Chinese market are detailed next. The document closes with six considerations for companies looking to expand into China as well as a brief comparison of the Chinese and U.S. eCommerce markets.

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