Fraud & Risk

How an Online Dating Company Is Winning the Fight Against Fraud

iovation, a TransUnion Company

Case Study

This case study describes how an online dating business tackled a fraud problem with its ad-sourced leads. By leveraging email verification in combination with device identification, the company achieved a substantial reduction in fraud and kept its chargeback rate under control. In the process, they realized an attractive return on their investment.

How an Online Dating Company Is Winning the Fight Against Fraud

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